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Have you ever wondered how some businesses afford to run advertising on Radio and Television month after month ?
Do you think other businesses have an endless pool of financing for advertising on a regular basis ?
Do you wish you could get some of the prime advertising times, but you just can't afford the rates you've been presented ?
Advertising is the most negotiated commodity on the market. Everyone doesn't pay the same rate, for the same time slots. Most ads are placed directly by smaller companies and they are paying a premium for going it alone.
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